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Our Legacy. Our Innovation. Our Brand.
As part of our ongoing journey to innovate, lead, and serve our clients with even greater value, GS Sethi & Sons proudly introduces our very own homegrown brand – PRIME.
Developed with the same dedication, quality assurance, and industry expertise that has defined our business for over 65 years, PRIME is our in-house manufacturing initiative—created to deliver smart, reliable, and performance-driven equipment solutions for the evolving needs of our clients.
Built for the Field. Trusted by Professionals.
Under the PRIME banner, we have already launched two flagship products that are gaining strong traction among our loyal client base:
* PRIME Self-Loading Mixers (SLM) Designed for efficiency, mobility, and rugged field performance, our PRIME SLMs are manufactured using the latest technologies and built to deliver consistent mixing quality in challenging environments.
* PRIME Heavy-Duty Trailers Engineered for durability and built to last, PRIME trailers are designed for transporting heavy machinery, materials, and more—crafted with precision and tested to meet the highest standards of safety and strength.
Both products are manufactured in state-of-the-art facilities, under stringent quality control protocols and overseen by seasoned engineers and technicians with decades of hands-on industry experience.
Made by Us. Made for You.
As a family business built on trust and long-term relationships, PRIME reflects our promise to deliver not just machines, but dependability, innovation, and value—from our hands to yours.
And this is just the beginning.
We are proud to share that the PRIME product range is growing rapidly, with several new equipment categories and innovative machinery currently under development. From earthmoving and material handling to road construction and specialized tools, PRIME is set to become a comprehensive, trusted name in the equipment industry.
Engineered for Performance Every PRIME product is designed with jobsite needs in mind—practical, robust, and ready to deliver.
Manufactured with Pride Our modern production lines follow international best practices, ensuring quality from start to finish.
Backed by GS Sethi & Sons When you buy PRIME, you buy into a legacy of trust, service, and long-standing industry credibility.
