Our Legacy. Our Innovation. Our Brand.

As part of our ongoing journey to innovate, lead, and serve our clients with even greater value, GS Sethi & Sons proudly introduces our very own homegrown brand – PRIME.

Developed with the same dedication, quality assurance, and industry expertise that has defined our business for over 65 years, PRIME is our in-house manufacturing initiative—created to deliver smart, reliable, and performance-driven equipment solutions for the evolving needs of our clients.

Built for the Field. Trusted by Professionals.

Under the PRIME banner, we have already launched various flagship products that are gaining strong traction among our loyal client base:

• PRIME Self-Loading Mixers (SLM) Designed for efficiency, mobility, and rugged field performance, our PRIME SLMs are manufactured using the latest technologies and built to deliver consistent mixing quality in challenging environments.

• PRIME Heavy-Duty Trailers Engineered for durability and built to last, PRIME trailers are designed for transporting heavy machinery, materials, and more—crafted with precision and tested to meet the highest standards of safety and strength.

• PRIME Truck Mounted Boom Lifts Engineered for safe and efficient access at height, PRIME Truck Mounted Boom Lifts combine superior reach, stability, and maneuverability for a wide range of industrial, construction, maintenance, and utility applications. Built with advanced engineering and high-quality components, these machines deliver reliable performance, enhanced operator safety, and maximum productivity even in demanding work environments.

All our products are manufactured in state-of-the-art facilities, under stringent quality control protocols and overseen by seasoned engineers and technicians with decades of hands-on industry experience.

Made by Us. Made for You.

As a family business built on trust and long-term relationships, PRIME reflects our promise to deliver not just machines, but dependability, innovation, and value from our hands to yours.